Professional & Legal Services · London, UK
A content authority program paired with reporting the firm's board could actually understand and act on.
Whitfield & Co had strong expertise but a website that read like a directory listing, and no way to explain SEO progress to a board skeptical of digital marketing spend.
We built practice-area content hubs backed by case results and credentials, then replaced vague vanity-metric reports with a plain-English monthly summary tied directly to inquiry volume.
Qualified inquiries tripled within the year, and the monthly report became a standing agenda item the board actually reads — settling the internal debate about whether SEO spend was working.