SaaS & Technology · Austin, USA
A technical SEO overhaul and content program that took organic from an afterthought to the top of the funnel.
Northbridge's product pages were technically sound but invisible — thin content, no keyword strategy, and a blog that hadn't been updated in over a year.
We ran a full technical and content audit, rebuilt the information architecture around buyer-stage keyword clusters, and shipped a weekly content and internal linking cadence backed by targeted link building.
Within six months, organic became the largest source of demo requests, ahead of both paid and outbound — with compounding gains that kept accelerating past the engagement's first year.