Generative Engine Optimization (GEO) is the practice of structuring content so AI assistants can extract, understand, and cite it confidently u2014 it's SEO's newest sibling, not a replacement for it.
AI engines favor clear, well-structured answers: direct questions paired with concise, factual answers near the top of the page, followed by supporting detail and evidence.
Citations and specificity build trust with these systems the same way they build trust with readers u2014 original data, named sources, and dated claims all get referenced more often than vague marketing copy.
The sites winning GEO visibility today are the same sites that have always won at content quality u2014 GEO rewards clarity and substance, not keyword density.